Indie Growth Agent

by MAKOSOYO

3 data sources → 1 priority list

App
Mahjong Score Calculator
Period
Aug 28 – Sep 3, 2026 · vs previous 7 days
Language

App Store

App Store Connect

Impressions
-67.2%
First-time downloads
-60.5%

Usage

Google Analytics 4

Active users
-2.3%
record_savedFires when a match record is saved
-72.3%

Revenue

Google AdMob

Estimated earnings
¥31.47-41.3%
eCPM
¥32.51-33.6%
Impressions
968-11.7%

Prioritized next steps

Next actions

  1. 1

    Check App Store search appearance

    Search impressions show the largest observed decline.

  2. 2

    Investigate the record_saved flow

    record_saved fell sharply while active users were comparatively stable.

  3. 3

    Investigate the AdMob revenue decline

    AdMob earnings and eCPM both declined during the same reporting window.

Facts

  • App Store impressions decreased 67.2%
  • record_saved decreased 72.3%
  • AdMob earnings decreased 41.3%
  • First-time downloads decreased 60.5%
  • eCPM decreased 33.6%

Speculation

  • The decline in Search impressions appears associated with reduced App Store search visibility, but the available data does not prove the cause.
  • The sharp drop in record_saved may suggest an instrumentation or save-flow issue, but that remains an inference beyond the observed facts.